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According
to Forrester Research affiliate programs will drive
$53 billion
of U.S. e-Commerce sales by 2005. Are
you getting your share?
Imagine… having an army -
potentially thousands
- of independent sales reps promoting and selling
your products and
you pay only for performance
– in other words straight commission! They do all
the work. They build their sites, pay for marketing
& advertising to promote your products
out of their own pocket – not yours!
You get all the exposure, traffic branding and only
pay commission for bonafide sales. Many successful
affiliate programs claim that their affiliate sales
account for up to
40% of total revenues.
How do you achieve success?
Affiliate marketing has many similarities to
managing an outbound sales force. Recruiting,
training, managing, motivating, cultivating and
retaining good affiliates is a big part of the
game. But this is a relatively NEW game and there
is a lot more to it than that. Building a
successful program takes a lot of knowledge and
experience in online marketing, business
development, technology savvy and most of all
understanding the affiliate business model and how
affiliates think and are motivated. There is
currently a huge demand for and extreme shortage of
qualified affiliate managers that have all the
skills and experience necessary for a winning
program.
Affiliate Metrix 2001 states:
"The staffing problem that faces many affiliate
programs: too few resources to operate a top
program.
There is a direct correlation between well-staffed
programs and the top performing affiliate programs."
Back to
the real world analogy – many affiliate managers are
like sales assistants. They can handle the
day-to-day tasks just fine – but they have the skill
set and commitment level more like a clerk. The
most successful Affiliate managers are more like
real life sales managers, with the drive,
experience, commitment and OWNERSHIP to ensure a
thriving, growing sales channel! Who would you
rather have running YOUR program?
Contracting your program to an
expert is
much less
than the cost of paying to find, hire, train and pay
a new employee to complete the success-driving tasks
of an Affiliate Manager. Not to mention how hard it
is to actually locate an experienced affiliate
program manager in your hometown! Outsourcing is
the way many companies get expert help, reduce human
resource costs and streamline for optimum success.
Outsourcing also cuts out 80% of the inefficiency of a corporate
employee.
No meetings, no office politics, no water cooler
chitchat and no benefits have to be paid. I am
a highly driven, independent and professional
over-achiever who has major connections in the super
affiliate community - those priceless gems who
really know how to drive traffic and sales. Let me
put my affiliate marketing passion and knowledge to
work for YOU!
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